Introduction
Managing the implementation of the private label
strategy including selection of product ranges
for
private label development
and brand development as well
as sourcing strategies for product and department.
Managing the private label development process from
product selection; trade marking; sourcing;
competitive
bench marking, accreditation, packaging, quality
control, importation, costings and launch.
Drive the Quarterly Review process with the relevant
stakeholders.
Actively grow and expand the sourcing base.
Establishing supplier relationships and negotiating
supply contacts with agents and manufacturers,
locally
and internationally to deliver private label products.
Manage operational processes required to support private
label including product selection and
sourcing,
quality
assurance, accreditation, importing and reporting.
Working with the buying and marketing teams to ensure
strong merchandising,
marketing and
promotional support
for the private label range as well as branded ranges.
Retail-Fmcg, a South
African Marketing Consultancy Company whose primary business focus
is sourcing innovative and cost-effective
products from Europe and UK countries, would like to offer our
services to you and your company.
Our team can introduce
your company and products into our lucrative and emerging retail
markets.
Due to current shortage of
products within our current portfolio, we would like to extend to
potential business partners a
business opportunity to introduce your product portfolio within the
extensive South African Retail market.
If this business
opportunity is of interest to you and your company, we would like to
hear from you.
Our Services and Processes in Detail
How each service is
offered and delivered is detailed under each service offering below.
Reports
Detailed comprehensive report. Price / Quality competitive
surveys based upon current comparative products that are /
may be within the South African retail marketplace.
Full Details of how this service is Delivered, and Deliverables,
Click HERE.
Full marketing and
sales within the South Africa Retail market.
Set-up South African office representing your product portfolio.
Full Details of how this service is Delivered, and Deliverables,
Click HERE.
Commission Only
Basis.
We would take your product portfolio and up-to-date price lists
and add to our existing product portfolio.
Full Details of how this service is Delivered, and Deliverables, Click
HERE.
Reports Service.
The detailed feasibility
study / Report
Involves taking your products and comparing price / quality
competitive surveys based upon current comparative products
that are / may be within the South African retail marketplace.
The outcome or deliverable would be by way of a detailed research
report.
The report would provide detailed information to enable the
manufacturer / supplier to make an informed decision,
whether investment within the South African Retail Market could be a
viable export opportunity and eliminate the risks.
The cost of this report, which is dependent on the initial work /
hrs required is available on request.
Example Report click
Here
Marketing of your products within the
South African Retail Market.
Set-up South
African office representing your product portfolio.
This is our recommended
option, BEST / MOST Market penetration.
The costs to introduce a
new product into a new market can be considerable. We at Retail-FMCG
are able to offer very competitive marketing prices.
To successfully deliver the proposed marketing plan, example below,
we charge a set monthly fee, which is available on request,
and payable in advance each month for the duration of the period.
The project would be split into 2 phases, phase 1, 6 months
duration.
Phase 2
Listings & potential Sales Orders. This phase would only
commence if the decision to proceed was made at the end of phase
1 above.
Phase 2 can run in parallel with phase 1, depending on customer
orders received early.
Our profits and of
course yours, the supplier will come out of the margins that we
are able to build on top of the baseline price.
Our commission is paid
directly to us from your company, on payment by the customer.
The Chain group will pay you directly, and the contract will be
with your company.
Any trade shows would
be separate and agreeable to both parties if and when required.
Example Marketing /
Sales Plan
Commission Only Service
This option is based upon
a commission only basis.
Note: This option No
active marketing or reporting, Not recommended for new suppliers
wishing to penetrate the South Africa Market.
We would take your product portfolio and up-to-date price lists and
add to our existing product portfolio.
When potential sales / prospects materialise from the buyers of the
leading retail chains here in South Africa,
we would offer your products and price lists to the relevant buyers.
Below is the process for
this service, used to introduce a new product into the South African
Retail Market.
-
Source product (s)
from reputable supplier in Europe.
-
Research product
portfolio catalogues via the internet.
-
Make contact with
supplier and introduce our company and services that we
offer.
-
Request export
price list and container / pallet configuration.
-
Perform High Level
Feasibility study to determine how the products would
compete on price and quality within the South African retail
market.
-
If the study
results show potential good performance results, we would
request a small set of samples for us to complete our
evaluation.
-
Once the above
exercise is complete, with good positive results, we would
then add the products into our portfolio for presentation to
our client base.
Buyer /
Client process.
-
We make contact
with all the relevant buyers who may be interested in the
new products.
-
Based upon our
feasibility study, we add our commission onto your export
price list.
The amount dependent on the price competitive study that we
would perform. Normally between 10% - 5%.
-
Send product
catalogues and pricing (includes our commission).
-
By request from
the buyer / Client we would request samples to be sent
directly to the retailer for evaluation
All travelling, product presentations, sample deliveries
etc, For manufacturer / suppliers expense.
On a successful completion
of a sale and resulting order, the chain group will pay you
directly, and the contract (Listings) will be with your company.
Retail-FMCG And Supplier
contract based on a commission only.
Our commission is paid
directly to us from your company, on payment by the customer.
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