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Retail-Fmcg’s services are extensive and our private label expertise
is nationally recognized
throughout a wide range of industries.
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Our mission is to maximize the market potential of Private Label
products and ensure that
Our partners enjoy higher private brand
penetration of the South African and African market.
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Business Diagnostic: Understand Private Label business to
develop actionable opportunities
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Consumer Intelligence: A thorough understanding of consumer
behaviour to enable effective private label development
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Strategic Planning: Create the roadmap for success through a
collaborative planning process with our retailer partners
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Consumer Connection: Establish a bond with consumers through
a comprehensive Private Label communication platform
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Customer Marketing: Help our Supplier Partners succeed with
specific marketing programs
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Merchandising and Placement: Contribute to successful
execution with detailed guidelines for in-store
merchandising
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Progress Measurement: Monitor progress and success of the
Private Label plan
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Identify and develop new and current markets
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Attend International and Local Trade Shows to promote the
manufacturer, PLMA and local tradeshows
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Importation, Customs, Freight
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Legislation and Patents Issues
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Advertising (artwork, packaging)
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Quality Control
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After Care Service
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Business Diagnostic - Understand the Private Brand business
to develop actionable opportunities
-
Consumer Intelligence - A thorough understanding of consumer
behaviour to enable effective Private Brand development
-
Strategic Planning - Create the roadmap for success through
a collaborative planning process with our retailer partners
-
Consumer Connection - Establish a bond with consumers
through a comprehensive Private Brand communication platform
-
Merchandising and Placement - Contribute to successful
execution with detailed guidelines for in-store
merchandising
-
Progress Measurement - Monitor progress and success of the
Private Brand plan
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Associate Education - Convert retailer associates into brand
ambassadors
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Customer Marketing -
Help our Supplier Partners succeed with specific marketing
programs
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Brand and Portfolio Strategy - Develop the foundation of a successful Private
Brand program