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Private Label Services

  • Retail-Fmcg’s services are extensive and our private label expertise is nationally recognized throughout a wide range of industries.

  • Our mission is to maximize the market potential of Private Label products and ensure that Our partners enjoy higher private brand penetration of the South African and African market.      

  • Business Diagnostic: Understand Private Label business to develop actionable opportunities

  • Consumer Intelligence: A thorough understanding of consumer behaviour to enable effective private label development

  • Strategic Planning: Create the roadmap for success through a collaborative planning process with our retailer partners

  • Consumer Connection: Establish a bond with consumers through a comprehensive Private Label communication platform

  • Customer Marketing: Help our Supplier Partners succeed with specific marketing programs

  • Merchandising and Placement: Contribute to successful execution with detailed guidelines for in-store merchandising

  • Progress Measurement: Monitor progress and success of the Private Label plan

  • Identify and develop new and current markets

  • Attend International and Local Trade Shows to promote the manufacturer, PLMA and local tradeshows

  • Importation, Customs, Freight

  • Legislation and Patents Issues

  • Advertising (artwork, packaging)

  • Quality Control

  • After Care Service

We can provide your company with the following services:

  • Business Diagnostic -  Understand the Private Brand business to develop actionable opportunities

  • Consumer Intelligence - A thorough understanding of consumer behaviour to enable effective Private Brand development

  • Strategic Planning - Create the roadmap for success through a collaborative planning process with our retailer partners

  • Consumer Connection - Establish a bond with consumers through a comprehensive Private Brand communication platform

  • Merchandising and Placement - Contribute to successful execution with detailed guidelines for in-store merchandising

  • Progress Measurement -  Monitor progress and success of the Private Brand plan

  • Associate Education - Convert retailer associates into brand ambassadors

  • Customer Marketing -  Help our Supplier Partners succeed with specific marketing programs

  • Brand and Portfolio Strategy -  Develop the foundation of a successful Private Brand program

 

‘I learned that courage was not the absence of fear, but the triumph over it.
The brave man is not he who does not feel afraid, but he who conquers that fear’- Nelson Mandela
 

 

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